BellSouth

GIVING VOICE TO DATA

BellSouth was the largest telecom provider in 17 states of the Southeast across 6 lines of business for consumer and B2B customers.

The strategy was keenly focused on the delivery of data. Voice products and services were still important. But at this point in time, all telecom providers were racing towards a combination of “voice & data solutions” as cloud technology, products, and services were advancing. It was, in fact, their future…

Tactics varied given the business unit, and within the Large Business category, high impact direct mail and interactive are utilized to capture this audience.