Unlike any other medical challenge during our lifetime, COVID-19 has brought the entire world to its knees. No one alive today has lived through a pandemic before. There’s been no fire drill. And despite directives by knowledgeable experts, this virus is still volatile.
Now, we’ve lived through a long quarantine. And while it’s forced us to reinvent almost every aspect of daily life, it’s also given us a gift — the opportunity to use this unplanned downtime for our own self-improvement.
As creatives, this wasn’t lost on us. Even as new information about COVID-19 was arriving daily, we knew this was our chance to make creative that could truly help everyone. So we pursued our own path of discovery by creating these PSA videos.
To support positive action, “DISCOVER” is the first of three awareness videos that reinforce the imperative for people to continue wearing masks and keep a proper social distance in public. The messaging encourages positive activity during the quarantine. Even as more people are venturing out, COVID-19 isn’t finished with us. Just ask Dr. Fauci.
CREATIVE DIRECTORS
Copy: Carla Hansen
Art: Stan Poulos
PRODUCTION + POST
Director: Stan Poulos
Effects & Motion: Pyrognosis